AI Sales Agent · WhatsApp & Instagram

The AI sales agent that lives in WhatsApp and Instagram

Brixa qualifies the guest, curates 3 rooms options for their travel group, sends a personalized proposal with relevant upsells, and creates the booking in your PMS — all automatically.

Trusted by hotels across Europe and beyond

How it works

From first message to confirmed booking

01

Guest messages

WhatsApp or Instagram · any hour, any language

02

Brixa qualifies

Who’s coming · trip type · dates · needs

03

Curates 3 rooms

From live availability · matched to the group

04

Sends proposal

Personalized, with the right upsells

05

Booking in PMS

Lands in Mews or Cloudbeds · zero manual entry

And if the guest goes silent, Brixa doesn’t. It automatically follows up, referencing the exact dates, group size, and room options it previously proposed—not a generic reminder. It keeps the conversation going until the guest either books or opts out. Because in hospitality, most bookings are won through follow-up.

Response-time data

Speed is no longer an advantage, it is the minimum requirement.

70%
Guests book whoever replies first

There’s no second chance to be first.

80%
No reply in 60 minutes? They’re gone

Guests book somewhere else — usually an OTA.

$18k
Extra revenue, every single year

For a 40-room hotel that replies in under a minute.

Uber
4 min
to match you with a driver
Netflix
3 sec
to start playing a show
Your hotel
2 hrs
to answer a guest’s message

Every hour without a reply costs 1–3 bookings. Silence isn’t neutral — it speaks to your guest for you.

The problem

Your best inquiries arrive at 11pm. When does your team see them?

Guests message on WhatsApp at 11pm and on Instagram on Sunday. When your team sees it Monday, they’ve already booked through Booking.com — and you paid 18% commission on a guest who wrote to you first.

WhatsApp goes unanswered overnight

No 24h reception = hours of silence = lost bookings.

No follow-up on hesitant guests

Indecisive guests disappear without a nudge.

Language barriers kill response quality

Generic replies lose the guest before the conversation starts.

Staff turnover breaks consistency

New team members respond differently every shift.

15–25% OTA commission on every booking

Revenue you could keep if direct channels converted better.

Slow response sends the booking to the competition

Guests write to 3–4 hotels. The first to reply wins.

Brixa

Brixa closes the sale. Your team delivers the welcome.

Response

Your inbox never goes dark.

  • 70+ languages, instant response — German guests at 2am, Portuguese families on Sunday: all answered.
  • Never misses a message: nights, weekends, peak-season overflow — all covered automatically.
  • Always sounds like your best front-desk agent, calibrated to your hotel’s tone.
  • Most bookings are won on the follow-up: if the guest goes quiet, Brixa follows up referencing their dates, group and the exact rooms it proposed — until they book or opt out.
Operations

Your team delivers the welcome. Brixa handled the booking.

  • Confirmed bookings created directly in Mews or Cloudbeds — no manual entry, no double-booking risk.
  • Availability stays in sync end-to-end. Your PMS is always up to date.
  • Brixa is your Wingman — not a replacement for the warmth your guests love on arrival.
  • A 30-room boutique now offers the same response speed as a 1,000-room chain.
Hyper-Customization

Booking.com shows all rooms. Brixa shows the right ones.

Brixa reads between the lines. When a guest describes their group, Brixa analyzes every detail — and reasons about what it implies — to land on the one room that actually fits. The difference between a relevant proposal and a generic one.

Sea view — but not facing the street Wants quiet → away from the lift Traveling with kids → lower floor Bringing the dog → pet-friendly room Group of friends → connecting balconies
Visibility

Every inquiry tracked. Nothing falls through the cracks.

  • See the status of every conversation at a glance — from first message to confirmed booking.
  • Know which guests are still deciding, which proposals are open, and which bookings are confirmed.
  • No inquiry gets lost in a WhatsApp thread or a team member’s inbox.
  • Your team has full visibility without chasing the conversation thread.
Demand intelligence

The bookings you couldn’t take are worth measuring.

Every “do you have availability?” that hits a no is usually lost forever. Brixa captures it instead — and turns it into a report of the demand you turned away.

  • Every sold-out request captured.
  • Turned-away revenue, quantified — not just “we were full”.
  • Revenue intelligence that normally just vanishes.
Unmet demand trend
WhatsApp, Instagram channels
Integrations at launch
WhatsApp BusinessInstagram DMs Mews PMSCloudbeds PMS 70+ languages24/7

The first to respond wins. Let’s make sure that hotel is yours.

Book a 30-minute demo. Brixa, live on your actual use case.

Book a Demo

Pricing

Independent Hotels
From
$150 / mo
Up to 20 rooms · + $5/month per room beyond 20
  • 1 Hotel
  • Unlimited Users
  • Unlimited Conversations
  • WhatsApp + Instagram
  • Mews or Cloudbeds integration
Book a Demo
Groups & Chains
Contact Us
Multi-property deployment · Custom integrations
  • Unlimited Hotels
  • Unlimited Users
  • Unlimited Conversations
  • Custom PMS integrations
  • Analytics & reporting
  • Dedicated onboarding team
Get in Touch →
Who we are

We built Brixa from inside the hotel.

Two founders. 19 years in hospitality. We’re not outside observers with an AI thesis — we’re hoteliers who couldn’t stop losing guests on WhatsApp, so we built the agent we wished existed.

2008 — We built our first hotel in Buenos Aires, Argentina

We raised the investment, designed the property, and ran operations — 25% annual ROI, five years straight. We’ve worked the front desk, and we know exactly how a booking slips away.

2010 — We started Winks Hotel PMS

We co-founded one of Latin America’s first cloud-native PMS — grew it to 650 hotels and sold it to a 100+ property chain. We know the software that runs your operation because we built it, for 14 years.

2017 — We ran the revenue management for 115 hotels worldwide

We built the revenue department from zero for Selina Hotels — 115 properties across Latin America, Europe, and the UK. We know yield and OTA dependency at scale.

2021 — We still own and operate a Hotel in Italy today

We’re Brixa’s first customer. Every feature is tested against our own property before it ships to yours.

19
years in hospitality
650
hotels in our PMS
115
hotels managed worldwide
2
exits · 1 active hotel

We are hoteliers. We are software engineers. Both things, at the same time — and that’s the only reason Brixa could exist.

CEO & CTO — Brixa.ai