Hotel AI Sales Agent · WhatsApp & Instagram

The Hotel AI sales agent that lives in WhatsApp and Instagram

Brixa turns guest conversations into direct bookings — created automatically in your PMS, with zero commission. It answers FAQs, qualifies each guest, sends follow-ups, and delivers personalized proposals with upsells and taxes. Conversations that need a human touch are escalated to your team.

Trusted by hotels across Europe and beyond

Varena
Nido Azul
Maison Céleste
Grand Hotel Lumière
Hotel Imperio
Lindenhof
Casa Colibrí
Hotel Pipoca
Hotel Brandt
Hotel Centrale
Thalassa
Zlatý Dvůr
Borostyán
Hanul Stelelor
The Wrenfield
Riva e Mare
How it works

From first message to confirmed booking

01

Hotel guest messages

WhatsApp or Instagram · any hour, any language

02

Brixa qualifies

Who’s coming · trip type · dates · needs

03

Select 3 rooms

From live availability · matched to the group

04

Sends proposal

Personalized, with the right upsells

05

Booking in PMS

Lands in Mews or Cloudbeds · zero manual entry

If the guest goes silent, Brixa doesn’t. It follows up automatically — referencing their exact dates and rooms, not a generic reminder — until they book or opt out.

See Brixa in action
Response-time data

Speed is no longer an advantage, it is the minimum requirement.

70%
Guests book whoever replies first

There’s no second chance to be first.

80%
No reply in 60 minutes? They’re gone

Guests book somewhere else — usually an OTA.

$18k
Extra revenue, every single year

For a 40-room hotel that replies in under a minute.

Uber
4 min
to match you with a driver
Netflix
3 sec
to start playing a show
Your hotel
2 hrs
to answer a guest’s message

Every hour without a reply costs 1–3 bookings. Silence isn’t neutral — it speaks to your guest for you.

The problem

Your best inquiries arrive at 11pm. When does your team see them?

Guests message on WhatsApp at 11pm and on Instagram on Sunday. When your team sees it Monday, they’ve already booked through Booking.com — and you paid 18% commission on a guest who wrote to you first.

WhatsApp goes unanswered overnight

No 24h reception = hours of silence = lost bookings.

No follow-up on hesitant guests

Indecisive guests disappear without a nudge.

Language barriers kill response quality

Generic replies lose the guest before the conversation starts.

Staff turnover breaks consistency

New team members respond differently every shift.

15–25% OTA commission on every booking

Revenue you could keep if direct channels converted better.

Slow response sends the booking to the competition

Guests write to 3–4 hotels. The first to reply wins.

Features

Brixa closes the sale. Your team delivers the welcome.

Response

Your inbox never goes dark.

  • Instant replies on WhatsApp, Instagram and your website — 24/7.
  • Every guest answered in their own language. 70+ supported.
  • Goes quiet? Brixa follows up on its own, referencing their exact dates and rooms.
Operations

Booked, synced, done.

  • Confirmed bookings created directly in your PMS — no manual entry.
  • Guests cancel from the same chat; statuses stay in sync both ways.
  • Rooms, rates and cancellation policies always mirrored from your PMS.
Hyper-customization

Booking.com shows all rooms. Brixa shows the right ones.

Brixa qualifies each guest and curates the rooms that actually fit — using live availability and pricing from your PMS, plus the right upsells and taxes. The difference between a relevant proposal and a generic one.

Sea view — but not facing the street Wants quiet → away from the lift Traveling with kids → lower floor Bringing the dog → pet-friendly room Group of friends → connecting balconies
Human in the loop

A human is always one tap away.

Conversations that need a personal touch are handed to your team — who can take over at any time. Brixa closes the sale; your staff owns the welcome.

Demand intelligence

The bookings you couldn’t take are worth measuring.

  • Every sold-out request captured — not lost in a WhatsApp thread.
  • Turned-away revenue, quantified — not just “we were full”.
  • Full visibility on every conversation, from first message to confirmed booking.
Unmet demand trend
WhatsApp, Instagram channels
Integrations at launch
WhatsApp BusinessInstagram DMs Mews PMSCloudbeds PMS 70+ languages24/7

The first to respond wins. Let’s make sure that hotel is yours.

Book a 30-minute demo. Brixa, live on your actual use case.

Book a Demo Direct bookings, zero OTA commission

Pricing

Independent Hotels
From
$150 / mo
Up to 20 rooms · + $5/month per room beyond 20
  • 1 Hotel
  • Unlimited Users
  • Unlimited Conversations
  • WhatsApp + Instagram
  • Mews or Cloudbeds integration
Book a Demo Or contact us →
Groups & Chains
Contact Us
Multi-property deployment · Custom integrations
  • Unlimited Hotels
  • Unlimited Users
  • Unlimited Conversations
  • Custom PMS integrations
  • Analytics & reporting
  • Dedicated onboarding team
Get in Touch →
Who we are

We built Brixa from inside the hotel.

Two founders. 19 years in hospitality. We’re not outside observers with an AI thesis — we’re hoteliers who couldn’t stop losing guests on WhatsApp, so we built the agent we wished existed.

2008 — We built our first hotel in Buenos Aires, Argentina

We raised the investment, designed the property, and ran operations — 25% annual ROI, five years straight. We’ve worked the front desk, and we know exactly how a booking slips away.

2010 — We started Winks Hotel PMS

We co-founded one of Latin America’s first cloud-native PMS — grew it to 650 hotels and sold it to a 100+ property chain. We know the software that runs your operation because we built it, for 14 years.

2017 — We ran the revenue management for 115 hotels worldwide

We built the revenue department from zero for Selina Hotels — 115 properties across Latin America, Europe, and the UK. We know yield and OTA dependency at scale.

2021 — We still own and operate a Hotel in Italy today

We’re Brixa’s first customer. Every feature is tested against our own property before it ships to yours.

19
years in hospitality
650
hotels in our PMS
115
hotels managed worldwide
2
exits · 1 active hotel

We are hoteliers. We are software engineers. Both things, at the same time — and that’s the only reason Brixa could exist.

CEO & CTO — Brixa.ai